Web Design

Web Design For The Home Based Business

2007-10-03T07:03:00.001-07:00

New technology released in 2007 has made it easy for people to create their own websites and FTP upload entire pages from the tools in MS Office Suite 2007-Business Edition.

However, now that it is easy to make a website without FrontPage or DreamWeaver, there are still some elements of web design that you need to remember before publishing your site.

Tools

Both MSWord and Publisher can be used to create websites. But, like FrontPage or Dreamweaver, the page will not appear the same on every browser. Anyone who wants to create their own webpage needs to download Internet Explorer (IE) and Firefox.

IE is the most popular browser in the USA. But, Firefox (Modzilla) is most popular in the world.

All images should be chanced to .75 dpi. This is easy using Window’s Paint.

There are several FTP publishers. These are software programs that lift your web pages off the computer and publish them on the Internet. This is the best way to load a website. Avoid the ‘easy’ tools.

Here is a quick guideline to help work at home business owners build a website which can earn money.

1. It’s about the content. The only way to get listed today is to have good content, updated at least once every two weeks.

Many new business owners build a website on a few dozen keywords. They believe this brings more traffic. Unfortunately, it works backward. Too many keywords confuse search engines, reducing the websites Page Rank.

There are no keyword search engines anymore. Today’s search engines are more concerned with inbound links. Instead of writing articles that have a keyword repeated a few dozen times, write an insightful article that solves problems for your readers.

The search engines not only know how many people click onto a web page, but they know how long they stay. Websites that keep readers for more than 30 seconds will rank higher.

2. Don’t sell. The web visitor is not walking into a store. They do not arrive at a website thinking, “I want to buy something.” Instead, most of them want to be entertained, or educated. The best way to sell from a website is to solve problems. This includes things like posting the cost of a product or service, and even problems and solutions.

Avoid the long pages of testimonials. These are so ‘out of date.’ Instead, add a forum to the website and let the ‘real’ website visitors leave their comments.

3. Make effective use of the title and description tags. The only keywords most search engines care about are buried in the Heading Tags. Word will imbed Heading tags into a web page.

Forget the Meta keywords. They rarely play an important part in today’s Search Engine Optimization.

4. Don’t design in Flash or use any other ‘cool tools.’ Many people do not have the tools needed to view these. If you must add a video, then upload it to www.youtube.com and paste the code onto your page.

Search engines cannot see pictures. This means that a page full of pictures will only reduce a page rank, not increase it.

Flash creates major problems with search engine indexing. There is no way for the search engines to extract content from the website as it is all contained with in the swf file.

5 .Instill a sense of well. One of the first things most web visitors will look for is proof that the business cares about them. They want something before they are sold. It is also important to have business contact information pricing, privacy information, shipping, problem solving FAQ, and even a personal blog from the ‘owner.’

These things will improve the success of any web based business, or work at home web site.

About The Author

Mark Walters is a third generation investor who guides others to financial independence through the Creating Wealth Club http://www.CreatingWealthClub.com

Royalty Free Stock Photos for Web Design

2007-10-03T07:02:00.003-07:00

Stock photography websites contain thousands of existing photographs that can be licensed for specific uses. A customer who uses stock photography instead of hiring a photographer can save time, effort and money. Typically publishers can either purchase exclusive rights to a single image or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of photos over a specified period of time.

Stock photo websites allow webmasters, marketers and publishers to locate pictures for their marketing and promotional materials without the hassle of organizing a photo shoot. With copyright laws businesses must be very careful in using unlicensed photos.

There are also risks to using "free" photographs. Many of the free websites contain collaborative works from multiple photographers and artists. While the websites attempt to monitor the images in their collections in violation of copyright laws, there are no guarantees. If you opt to use photographs or images from a free portal, it is important to keep this in mind.

The following are a large number of reputable stock photo websites available:

Photo-Wizard.net - The Photo-Wizard's website contains thousands of fantastic, high-quality photographs, in more than 30 categories. Photos can be used on websites, in promotional materials or educational materials. The Photo-Wizard's stock photo directory is packed with eye-catching photos that will meet the needs of graphic designers and webmasters looking for exceptional quality images at reasonable prices. The site is filled with inexpensive, professional quality royalty free photographs. There is no longer a need to pay hundreds or even thousands of dollars for a single photograph. Single images can be purchased for $.99 each or subscriptions can be purchased for $49.95 - $ 179.95.

Photo Wizard - http://www.photo-wizard.net

Photos.com - Photos.com contains professional royalty-free stock photographs available via a subscription. Pay only a single fee and download up to 250 photos from the Photos.com collection per day. The photos.com collection contains more than 325,000 professional quality stock photographs. Subscriptions can be purchased for $149.95 - $ 699.95 .

Photos.com - http://www.photos.com

ClipArt.com - The ClipArt website is exceptional, known for its large variety. You can filter images based on file formats, (photographs, photo objects or clipart) so only the specified format appears in the search results. Subscription can be purchased for $ 17.99 - $ 269.99.

ClipArt - http://www.clipart.com

Morguefile.com - The term "morgue file" is popular in the newspaper business to describe a file that holds past issues. The purpose of this site is to provide free image reference material for use in all creative pursuits. Photos on Morguefile can be used free of charge, but only for personal use; but are not available for commercial or business use.

MorgueFile - http://www.morguefile.com

PixelPerfectDigital.com - PixelPerfectDigital contains 4,000 images. The website uses a forum format to display the images, many of which are clipart rather than photographs. The images can be used free of charge for personal use.

Pixel Perfect Digital - http://www.pixelperfectdigital.com/free_stock_photos/

StockVault.net - StockVault contains photos and logos that are free for non-commercial use. They have additional image packs available for fixed prices.

StockVault - http://www.stockvault.net

Free-Photographs.net - The Free Photographs Network is an online resource for royalty-free stock photographs for non-commercial use. The collection is very limited and a search function specifically for the site is not available.

Free Photographs - http://www.free-photographs.net

FreeStockPhotos.com - Photographs on Free Stock Photos can be used free of charge for non-commercial use, but the photograph must include credits to FreeStockPhotos.com when used on the Internet, in a web page, in printed publications, or in any product, advertising, or packaging. This credit, however, may be cropped out or digitally removed from the photograph if it is included in readable type near each photograph, group of photographs, in the text, or in the credits. The collection is limited and a search function is not visible.

Free Stock Photos - http://www.freestockphotos.net

FreePhotos.com - FreePhotos is a collaborative website that contains photos. The website contains many different image categories, but not a large variety in each category. In order to download an image users must register.

Free Photos - http://www.freephotos.com

ArtFavor.com - ArtFavor contains a limited selection of small high-quality photographs. The images are not available for commercial use.

ArtFavor - http://www.artfavor.com/types.php?type=12

FreeDigitalPhotos.net - The photos on Free Digital Photos can be used for commercial and non commercial interests. If the images are used for promotional items (greeting cards, mugs, t-shirts, screen savers) there is a $ 20.00 charge for the use of each image. Some images also stipulate that they require a link back to the FreeDigitalPhotos website.

Free Digital Photos - http://www.freedigitalphotos.net

FreePhotosBank.com - Free Photos Bank is a collaborative website with a number of attractive photos. Photos contained on the Free Photos Bank are from a variety of photographers and the reprint permissions may vary.

Free Photos Bank - http://www.freephotosbank.com

DesignPacks.com - Design Packs offers free, high-quality image collections that can be used in both personal and commercial web design projects. Each collection features a group of 15 images that share a common theme.

Design Packs - http://www.designpacks.com

ShutterStock - Shutterstock is a large subscription-based stock photo agency. They have an outstanding collection of premium, royalty-free photographs, illustrations, and vectors. Subscription can be purchased for $ 199.00 - $1,999.00 and allow subscribers to download up to 25 images per day.

ShutterStock - http://www.shutterstock.com/

ComStock - ComStock contains a large collection of royalty-free images. ComStock offers three purchase options images can be purchased individually, CD options are available or publishers can purchase a subscription for $299 - $1999.00 which allows them to download up to 50 images per day.

ComStock - http://www.comstock.com

These are all a number of options available for webmasters and publishers in need of images for marketing campaigns or packaging. Regardless of the website selected, be sure to read the agreement terms carefully to ensure that you are adhering to the guidelines.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Easy Web Design Software For Home Businesses

2007-10-03T07:02:00.001-07:00

Designing your own website from scratch that you're proud of is not as hard as you may think. Especially nowadays, because there is software available that takes on much of the work that used to be relegated to the webmaster (which is you!).

In days past, in order to build a website from scratch, you had to know HTML, or "Hyper Text Markup Language." And really, you are still better off knowing at least the basics of HTML. Nevertheless, it's not required. Especially if you find easy web design software that does most of the work takes care of this for you. Now, every single HTML editor on the planet now features a "WYSIWYG" interface. (What You See Is What You Get.) So, in theory, you shouldn't have to know the first thing about hand-coding a website.

The reality is, however, not all HTML editors (or "web design software") does WYSIWYG well. Little annoying problems tend to crop up. For example, say you typed the following sentence using your site builder:

"Discover the best places to SCUBA dive in the Cayman Islands." Say you want "best places" to be italicized and "Cayman Islands" to be bolded. Here's what's supposed to happen:

In the background, your HTML editor is supposed to 'type' the phrase as such: Discover the best places to SCUBA dive in the Cayman Islands. (I put extra spaces between the tags for this example, in order to keep the article publishing software from parsing it like normal HTML.)

But instead, this is what you get: "Discover the best places to SCUBA dive in the Cayman Islands." Even though you selected the words "best places" and clicked the little graphical icon on your html editor's toolbar that represented italics, your phrase comes out non-italicized. And your bolded words are not bolded.

Well, in this instance, you'd have to go to the "Source View" of your HTML editor and manually insert the above HTML tags to make these things happen. This is a very annoying problem with too many popular web design software titles nowadays.

Another problem that will frustrate the heck out of you, is seeing a totally different result in the web browser than you see in your desktop. For example, your formatting changes are (apparently) taking effect as you type--just as it should (remember it's touted as being WYSIWYG)...

However, they don't show up when you publish the page to the internet! I don't know why, but this problem still plagues most web design software to this day.

Fortunately, there are a few (very few) good software titles that work for cheap, while doing all the other things to make your site stand out and (if you're so inclined) draw visitors by the hundreds.

About The Author

Charles Brown

Just because you spend lots of money on a HTML editor, doesn't mean it will be easy to use. Discover easy web design software that won't break your wallet. Charles Brown is the author and webmaster of http://honestysellsbest.com.

Web Design Projects Good Designs

2007-10-03T07:01:00.004-07:00

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.

About The Author

Neil Parnham
DIY Conservatories http://www.diyconservatories-and-windows.co.uk/

How To Design A Web Page That Pays

2007-10-03T07:01:00.003-07:00

It is relatively easy to design a web page. It is much more difficult to design a web page that works, and more importantly a web page that pays off for either you or the web visitor. But if you want to create web sites or have a home based business that you can promote online, building a web page that pays is an absolute necessity.

So, how do you design a web page that pays? First off, you need to determine who will be getting the pay-off. It could be you or the web visitor, or better yet, it could be both of you. For example, an informational web page will be valuable to a reader looking for information and valuable to you if you have affiliates, links to products, or other sites you want to promote.

When building a web page or looking for a home based business, affiliate programs are worth considering because they add value to the site for the reader and can provide enough revenue for you to keep the site going. The best affiliates offer products that are in some way related to your site. In other words, if you have an informational web site relating to pet health, it wouldn't be a good idea to have affiliate links for tax software. You will be much better served with affiliates that sell pet vitamins, pet toys, or other pet related products.

If you want to create web sites or design a web page so that you can make money from affiliate programs, it is a good idea to research affiliates and the topic before you proceed. Making sure that affiliate programs exist in conjunction with the information you want to provide or the home based business you want to promote will prove to be very valuable later on as you try to get the site off the ground.

You will also want to make sure that you will be able to provide credible information to the site's visitors. For example, you will have a hard time building a web page devoted to coaching soccer if you know little about the subject. And without credibility, you stand little chance of getting site visitors to stop by once, let alone, again and again.

Credibility will also prove to be important when you look for affiliates. Often times, your site will need to be reviewed before you are allowed to participate in the affiliate program. If you design a web page that is not up to par, you will have little chance of being approved.

In short, take your time and do your homework. That is the only way to create web sites that truly pay off for you and your visitors.

About The Author

Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.

Four Critical Web Design Rules

2007-10-03T07:01:00.001-07:00

When creating a new website or redesigning an existing site, there are four critical rules which the designer should follow to make the site effective and functional - and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don't read every word of a page - in fact, they only scan pages to find what they want.

Break up Your Content

Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea - this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:

Avoid vibrant background colors like purple or yellow. Such back colors make text difficult to read.

Avoid using an image behind your text.

Avoid using bright text colors on bright backgrounds.

Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no ""standard"", but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft has a free installer that will install multiple versions of IE. It works great!

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:

The wrong way: ""For search engine optimization techniques, click here.""

The right way: ""Good techniques for search engine optimization are important to use.""

Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they ""read"" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a ""click here"" until it reaches the linked page.

This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes - code, text and images. Your site's page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

What is Means to be Light

No large images. (unless the site's purpose is to showcase images, art or photos)

Fewer images are better.

Optimize images for the web at no more than 72 dpi

Use as small an image dimension as possible for the given design.

Use a table td bgcolor attribute or a background-color style attribute for solid color backgrounds.

Make gradients horizontal or vertical (not diagonal) so that you can use a small image ""strip"" and repeat it.

How ""Heavy"" Should a Web Page be?

Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.

Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight to be sure you are on track.

Ways to make pages lighter:

Use linked style sheets

Use DIVs instead of TABLEs where possible

Use simple repeating backgrounds for effect

Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. You will be on the way to building a readable, effective, functional and hopefully successful website if you follow these rules.

About The Author

Nicholas LaPolla has been a web applications developer for 11 years. He created http://AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.

Copyright 2007, all rights reserved.

Simple Web Design Steps to Improve Your Website's Readability

2007-10-03T07:00:00.004-07:00

Websites that make their customers work to read them are not the best way to get business. Miniscule fonts, text in colours that make it hard to see against the background colour, and lines that are piled on top of each other are problems, but they're easy to correct. Let's jump right in and look at five easy fixes:

Format your text using CSS.

Cascading Style Sheets (CSS) are the way to go - use one style sheet and control how text looks on your entire site. Make a change to the style sheet and your whole site is updated. It makes life a lot simpler

Make the font size big enough to read

Consider your target audience. Even if they are a group of teenage girls looking for new shoes, it's never a good idea to use tiny type. It doesn't have to be enormous, but up to a point, larger type is better. 12-pt Verdana is better than 8-pt Verdana.

Make the text contrast with its background.

The more contrast, the better. Black-on-white or white-on-black are examples of the highest contrast you can get. Use colours if you like, but if you squint at the page and your text basically vanishes, there's not enough contrast.

Give the lines room to breathe.

Don't stack lines on top of each other. Use the line-spacing directive in CSS and give it some space; I'll often set line-spacing to 140% of the height of a typical line.

Break text up into chunks.

No matter how good a writer you are, people don't want to read endless pages of text. Break it up by using headlines that reflect the subject of the paragraph(s) to follow so people can scan down to the parts that really interest them, or use bulleted lists to change the pace of the writing and slow down the scanning.

And finally (not one of the 5 Easy Ways to Improve Legibility but still quite important) check your spelling. Nothing irritates me more on a web page than spelling errors - it simply makes you look like you don't care enough to get it right. Use that ubiquitous spell-check tool.

Making your website's content more legible is easy. It doesn't take a lot of time, mainly common sense. The payoff will be text that's more readable, customers that stick around long enough to get your message, and improved credibility with your visitors.

About The Author

Copyright 2007, Mark Webster

Mark Webster is an experienced web designer, working for a leading advertising agency / web design agency in Manchester, ADZ Media http://www.adzmedia.co.uk. In addition to this, he also owns a web design company offering affordable web design at http://www.fullwebdesign.co.uk and aims to get people to conform to compliant web design standards.

Website Design Concerns – The Basics

2007-10-03T07:00:00.003-07:00

Just when you thought that you had all the aspects of your website covered, a few more concerns crop up. One of the biggest reasons why customers will leave your website is the time it takes to load or the speed of the website.

Intense graphics, too much flashy special effects and your logo design all eat into your website’s load time. As business owner first and a webmaster second, you need to ask yourself these questions:

* What do I want my website to accomplish?
* My website in its current state, does it accomplish what I want?
* Can I limit the amount of graphics used and still broadcast my message?
* How I maintain the viewer friendly design of my website?

1) What Do I Want My Website To Accomplish?

When answering this question go beyond the obvious answer of ‘I want to make money.’ More importantly, ‘How can I give the customers what they want while still achieving my business goals?’

Remember these 4 key points: what are my customers’ problems; what solutions have they sought (or ones that didn’t work); what I will offer to provide this solution and finally; why they should buy from me. When you have successfully answered these questions, get an objective opinion. Why? What you may think are reasons may not be what others see (i.e. your customers).

2) My Website In Its Current State, Does It Accomplish What I Want?

If you are creating a new website, you have the advantage of starting with a clean slate and progressing towards your goal. If you are an existing website owner, you may need to re-evaluate if your website is accomplishing what you originally set as its goals.

The ultimate review is this: Am I attracting enough customers to my website and are they buying my service or product? If you are attracting customers, yet they aren’t buying, you need to review your prices and checkout process. If they proceed to checkout and then balk (click away) again you need to determine why. If the reverse is occurring and you have frequent customers and they are buying, it may be time to see if you can add more products they may be interested in – (either through a newsletter or alerting them on the website). This will allow you to ‘up-sell’ to your customer and provide them will more solutions to their problems.

3) Can I Limit The Amount Of Graphics Used And Still Broadcast My Message?

Limiting the amount of graphics used will help your website load faster and will help deliver your message to the customer quicker. However, just because your website may have a lot of graphics doesn’t mean that it has to load fewer graphics; it may mean that the size of the file may have to be reduced in order to have the products listed show properly. For example, if you are showing ladders on your website, you may group them according to height and to no more than 3 per page.

4) How Can I Maintain The Viewer Friendly Design Of My Website?

When mapping your website allow for the fact that you will expand your website to include more information, products or services. Do not build your website with a limited capacity. You will automatically restrict yourself from expanding and possibly create more headaches down the road when you expand.

Some points to remember:

* Have clear titles
* Include a site map
* Include an ‘About Us’, ‘Contact’ and ‘Privacy’ page where people can see a real address and phone number

When you create your website, keep these questions in mind. Get some objective feedback from someone who gives you their true opinion and doesn’t say things to make you feel good. The reason: your customers don’t know you and will at any opportunity click away from your website if given the chance. You minimise the direct chance of clicking away and maximise the opportunity to provide the customer with what they want and you fulfill your business goals

About The Author

Mark Gerrard is the Development Manager of the Freestart Website Builder Platform. See our website builder in action at http://www.freestart.com

Choosing An Effective Web Design Company

2007-10-03T07:00:00.001-07:00

Here's the scenario...

..You're a business person, you know all there is to know about your industry and your products. You felt the time was right to expand your business by harnessing the power of the internet. You know that with the tools available today, just about anyone can throw together a website, however, you also know that there are many issues and pitfalls that can turn a good idea into a complete disaster... time to call in the professionals.

Good plan!

But here's the problem...

There are hundreds of them!!! Prices range from £50 to £5000 for seemingly the same product, there are big companies, small companies and freelancers all selling web design services. Your friends grandson who just left kindergarten can do you a good deal if you're prepared to pay in cash.

In my opinion, if you are going to buy something...anything...you need to have a basic understanding of the issues surrounding it: The good points, the bad points. Acceptable and unacceptable concessions. Consequences and benefits. In this article, we are going to attempt to show you how to avoid getting ripped off by providing you with the necessary understanding required when choosing a web designer. Once you have read and inwardly digested the contents of this article, you should be confident that the web design company you choose will build you a web site that will fulfil the vision that you have for it.

Step 1: Choose a Few Reputable Web Design Firms

The first step when choosing a web design company is to shortlist a number of prospects. The best method possible is to choose a selection of companies based on personal recommendation. Many business people know other business people who can supply referrals. Given the benefit a well developed web site can have on your business, it is well worth taking the time to tap into your network of contacts to get the name of 3 or 4 satisfactory web design companies to choose from.

In the event that this doesn't work for you, use a local directory, the internet or a newspaper to make a list of potential web designers. (Remember that anyone can pay an internet marketing firm to get them at the top of a search engine such as Google so a company's ranking does not mean that they are capable of delivering a good solution.)

Step 2: Check Out the Web Design Companies Own Web Site

It stands to reason that if a company is capable of creating workable web sites or solutions then its own site should be beyond reproach, so take a look at their own web site as well as a couple of sites from their portfolio, if portfolio items are not available, simply e-mail them and ask.

The Design of the Web Site

The following are a number of things to look for when choosing a web design company from your shortlist:-

Are there apparent errors (spelling errors, missing pictures, broken links etc.)?

Attention to detail is vital in web design. What you see on a web page is the result of a great deal of complex interaction beneath the surface. If that which is visible is full of errors, it stands to reason that the same level of care has been taken over the code which makes the site function. Spelling and grammatical errors will harm your credibility and a dysfunctional web site will frustrate your audience.

Can You Easily Find the Information You Are Looking For?

This is critical. If you find yourself on a web site, the chances are you were looking for something in particular. Ensure that the elements of the designer's web site are easy to find. Check that you are able to quickly and easily spot the contents of the pages and move freely between pages.

Other design considerations are as follows:-

- Is the text clear and easy to read?

- Are the pages uncluttered and easy on the eye?

- Are there elements such as excessive animation distracting the user from the main text?

- Does the site appear quickly?

- Does the colour scheme and design fit in with the brand of the company (take the logo as a benchmark)?

The Technical Bits

Now this is important! Why?

First, because there is legislation in both the UK, the US and a variety of European countries that requires your site be accessible to disabled users. Failure to adhere to this will result in your having to hire a third party company to re-code and possibly redesign your entire web site.

Secondly, if your web site is not coded using standards (set by the www council) it may not function correctly when viewed by different people using different equipment.

Finally, it is a well known time-proven fact that if your visitor is kept waiting more than 10 seconds for a web page to appear, they will move on.

SO HOW DO I TELL ?!

I hear you cry in desperation! Well, you don't need to be a geek or even know the first thing about web design, html or programming. All you need are the addresses of a couple of useful websites and an explanation of how to use the tools found there. A web page has been created for your convenience that contains links to these sites and detailed instructions on how to use the tools provided and evaluate the results. The link appears at the foot of this page.

It should be noted that evaluating these elements will give you some idea of the technical ability of your chosen web site design companies. There are many many more issues that a web site designer should be aware of, and in fact should take care of without you even knowing about it. The points listed here are, in our opinion, those that will have the greatest impact on your business and are so often ignored by less scrupulous web design companies.

Step 3: Contact the Web Design Firms

Now you should have pretty much narrowed down the possibilities you can go ahead and get in touch. Most companies will jump at the chance to talk to you and convince you of their product offerings. However, what you are interested in are the facts, not the sales pitch.

You have already established their design and technical capabilities, now you are interested in their ability to fulfil your needs and provide you with efficient service. Ask for some references from their most recent projects. Ask for the web addresses, contact names, details and completion dates. In approaching them in this way you ensure that you're not getting the one or two satisfied clients that they have serviced in the past, you are getting up to date clients and up to date projects.

Once you have their details, call the referees. The following are some idea's of the kind of information you might want to extract from these people:-

Verify the details you have been given in respect to project completion dates.

Find out about the quality of service the client received

Ask how able the web design company was in establishing and anticipating the needs of their client.

Discuss deadlines and timely delivery

Try to establish how effective the site has been in achieving the original goals of the client

Ask if the client has any complaints

Don't be afraid to speak frankly, whether satisfied with the service or not, most people are happy to be given the opportunity to sing praises or vent frustrations.

Step 4: The End

Well, having done all of this you should have a pretty good idea which company is going to provide a solution that's going to work for you. It may seem like a lot of work, but not only are you about to part with a substantial sum of money, but if the web site you receive doesn't do its job properly, you could well be missing out on new business or worse still convincing potential clients to go elsewhere.

About The Author

Phill Bernier is the owner of Adira Limited, (http://www.adira.co.uk) a web design company based in Winchester, Hampshire, UK. Phill has a degree in Business IT and 5 years experience of running his own company. Phill has given talks at a number of events and has published a number of related articles.

Good Design Practices and Important Rules in Website Design

2007-10-03T06:59:00.000-07:00

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

Your website is where your business resides it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

About The Author

Kanicen Nichathavan is the owner of Shoppers Journey, At Shoppers Journey, we provide quality Web Marketing & Web Design solutions for your needs. Be it dazzling websites and portals or customized software solutions, our team is trained and ready to fulfill your every need. Visit my site at http://www.shoppersjourney.com